KEFI PR & VI Coffee Bar
We took a traditionally slow month, created a highly visual cultural moment, and gave VI Coffee a reason for people to visit and talk about the brand.
- Services
- Activations · PR
- Sector
- Hospitality & lifestyle
- Place
- South Florida
- Year
- 2026
The scope
For the month of September, KEFI PR partnered with VI Coffee to create a bold, culturally inspired activation designed to drive excitement during one of the coffee shop’s traditionally slower months. From the space itself to a signature beverage, we transformed VI Coffee into a fully immersive KEFI experience rooted in Greek culture, community, and creativity.
The challenge
September is notoriously a slower time for hospitality brands in South Florida. The challenge was to create an activation that felt authentic to both VI Coffee and KEFI PR while generating organic buzz and giving customers something they couldn’t get anywhere else.
The approach
We leaned into what KEFI does best: turning a brand experience into a story. For the entire month of September, VI Coffee was transformed into an all-orange KEFI takeover, creating an instantly recognizable visual identity throughout the coffee shop. We paired the physical transformation with a custom menu moment: The KEFI Coffee, a Greek-inspired coffee created exclusively for the collaboration. The result was more than a limited-time drink, it was a complete brand experience designed to be seen, photographed, shared, and remembered.
The moment
Orange walls. Greek coffee. One very KEFI experience. The activation brought KEFI’s personality to life inside VI Coffee, turning an everyday coffee run into an immersive experience. The KEFI Coffee became the centerpiece of the collaboration, while the orange takeover created a highly visual backdrop that naturally encouraged customers to capture and share the experience.
What happened
What started as a strategy to combat a traditionally slower month became a month-long brand moment for VI Coffee. The collaboration gave VI Coffee fresh energy during September, created a highly shareable in-store experience, and introduced customers to a signature drink they could only experience through the KEFI x VI Coffee collaboration. The takeaway? Sometimes, all it takes is a little KEFI to turn a slow season into a moment.