PR Tips · April 21, 2026
Why we say no to most of the brands that come to us
Roster discipline is the most undervalued strategy in modern PR.
The Blog
Notes from the floor.
Field notes, case-study breakdowns, and the occasional opinion. Sent monthly. Always editable.
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Latest issue
Behind the Scenes · April 4, 2026
Inside the launch of a boutique South Florida hotel
What 14 pre-opening placements actually took behind the scenes.
PR Tips · June 18, 2026
The death of the cold pitch and what's replacing it
We've watched the industry shift more in two years than in the previous ten. Here's how we're rewriting the pitch.
Brand Spotlight · May 30, 2026
How we turned a restaurant opening into a citywide moment
A 60-day runway, the right press list, and one very specific signature dish.
Brand Spotlight · May 9, 2026
Luxury isn't loud. But it has to be unforgettable.
What we've learned representing fashion houses, beauty brands, and boutique resort labels.
The archive
More from the floor.
Culture · March 12, 2026
Our content stack for hospitality clients in 2026
The tools, templates, and rituals we use across every restaurant brand.