Client Spotlight: Nômade's first summer

Nômade opened in April with a small dining room, a shorter menu, and a design story that photographers noticed before diners did.

Our brief was simple: make the first summer the year the room becomes a reference. Not the buzziest opening in Boca — the one everyone else was still talking about in October.

We started with the object. Custom brass lanterns, a hand-plastered bar, a courtyard that catches light for exactly forty minutes an evening. The design was the pitch — food and drink were the follow-up.

Month one was design press. Month two was the drinks program. Month three was the chef, on his own terms, without the room stealing the story. By month four, we were fielding requests we hadn't sent.

The result: eighteen placements in the first ninety days, a Sunday feature in the local paper, and a syndication pickup that ran in three states we hadn't targeted.

The room is still small on purpose. It always will be. That's the whole point.